Typography¶
Alluma uses the font Akkurat, this font should also be used to create charts. If Akkurat is not installed on your computer, contact IT. A suitable replacement is Arial. Good chart typography creates a hierarchy among elements and guides the reader through the visual.
PART |
TYPEFACE |
WEB SIZE |
PRINT SIZE |
CASE |
COLOR |
NOTES |
|---|---|---|---|---|---|---|
Figure Number |
Regular |
11 |
8 |
ALL CAPS |
#00C65E |
|
Title |
Bold |
18 |
12 |
Title Case |
#000000 |
One sentence. The main point of the chart. Active language. |
Subtitle |
Regular |
14 |
9.5 |
Sentence case |
#000000 |
To add further clarification to the title. |
X and Y axis titles |
Italic |
12 |
8.5 |
Sentence case |
#000000 |
Always horizontal. Include units or multipliers here too. |
X And Y axis labels |
Regular |
12 |
8.5 |
Sentence case |
#000000 |
Always horizontal. Do not include units or multipliers. |
Direct labels |
Bold |
12 |
9.5 |
Sentence case |
#000000 |
For line or bar charts with few series (three or four) |
Data-point labels |
Regular |
12 |
8.5 |
Sentence case |
#000000 |
Always horizontal. Do not include units. Only if 10 or less. |
Source and/or notes |
Regular |
11 |
8 |
Sentence case |
#000000 |
Bold Source: & Notes: |
